Those who hang out on http://www.sffworld.com/ and http://asoiaf.westeros.org/ are undoubtedly aware that Joe can be found lurking and posting on those two boards. Even better, he has updated his website.
So if you want to learn more about one of the bright new voices in the fantasy genre, check out http://www.joeabercrombie.com/.
Joe called the Hotlist «The gold-standard of sf&f blogs.» Is there any doubt that this guy knows his shit!?!
I will do a few things to help promote this title, so stay tuned for that. Meanwhile, visit Joe's website and see if its content can pique your curiosity in such a way that you'll be tempted to give his debut a shot.