Well, it does seem that they're doing it again. Browsing around, I saw that Joe Abercrombie's Last Argument of Kings can be pre-ordered at a 50% discount (45% for the hardcover). Titles by authors such as Scott Lynch, Patrick Rothfuss, Steven Erikson, and more can be purchased at 30% to 50% off.
Once again, I wonder why its US and Canadian counterparts can't do the same???:-(
Check it out here.